Premium by Design: How to Understand, Design and Market High End Products

by Alex Gofman and Marco Bevolo

There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools...

• Format: Paperback
• Language: English
• ISBN: 1032836865
• ISBN13: 9781032836867
• Release Date: June 2024
• Publisher: Routledge
• Length: 332 Pages