A Preface to Marketing Management

by James H. Donnelly Jr., J. Paul Peter, James H. Donnelly, et al.

Book Overview

Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.

• Format: Paperback
• Language: English
• ISBN: 0256060789
• ISBN13: 9780256060782
• Release Date: January 1987
• Publisher: Business Publications, Incorporated
• Length: 320 Pages

Customer Reviews

comming back

I always take time to think about ordering a book cause of the fear that it might be complety different from what the description was or get here late but i have to say this book arrived even better,its in perfect condition and it arrived FAST.Im definetly ordering all my books online from now on ^ ^.

Review

This product came very quickly and was in great condition. I am very happy with this purchase. Thanks!

A brillant introduction to Marketing Management

This book is a brilliant introduction to Marketing Management. It is a must for Marketers, Marketing Researchers and anyone who wants to understand the basics of the role that Marketing plays in modern organizations. Do not miss the opportunity to take advantage of the companion website, where you can take online multiple choice exams on the main concepts mentioned in the book. An excellent introductory book to the field of Marketing and Marketing Research.

It is just a 'simple as' marketing fruitfull overview book

i think that this book is an easily undrestood source for practical marketing and helps sales people to acquire a non-complicated view of today's marketing.

This book is an excellent resource for entry level marketers

This book provides the right content for an entry level person in the marketing function or any person supporting the marketing department. It is easy to read and provides the framework of what marketing is all about.