Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data

by Dominique Levin, Omer Artun, Wiley India

Book Overview

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1119037360
• ISBN13: 9781119037361
• Release Date: August 2015
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"