Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data

by Dominique Levin, Omer Artun, Wiley India

Book Overview

Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to...

• Format: Hardcover
• Language: English
• ISBN: 1119037360
• ISBN13: 9781119037361
• Release Date: August 2015
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"