Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

by Eric Siegel

Book Overview

"Mesmerizing & fascinating..." -- The Seattle Post-Intelligencer "The Freakonomics of big data." --Stein Kretsinger , founding executive of Advertising.com Award-winning - Used by over 30 universities - Translated into 9 languages An introduction for everyone. In this rich, fascinating -- surprisingly accessible -- introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a...

• Format: Hardcover
• Language: English
• ISBN: 1118356853
• ISBN13: 9781118356852
• Release Date: February 2013
• Publisher: John Wiley & Sons
• Length: 302 Pages
• Weight: 1.26 lbs.
• Dimensions: 1.2" x 6.4" x 9.1"