Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

by Eric Siegel

Book Overview

Mesmerizing & fascinating... --The Seattle Post-Intelligencer The Freakonomics of big data. --Stein Kretsinger, founding executive of Advertising.com Award-winning Used by over 30 universities... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1118356853
• ISBN13: 9781118356852
• Release Date: February 2013
• Publisher: John Wiley & Sons
• Length: 302 Pages
• Weight: 1.26 lbs.
• Dimensions: 1.2" x 6.4" x 9.1"