"A marvelous book... thought provoking and highly entertaining." --Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." --George Akerlof, 2001 Nobel Laureate in Economics "Revolutionary."...
The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, and the inspiration for the NBC show The Irrational "A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to...
The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational "A marvelous book... thought provoking and highly entertaining." --Jerome Groopman, New York Times bestselling...
C?mo controlar los impulsos irracionales que nos llevan al error. Por qu? compramos lo que compramos? Somos realmente due?os de nuestras decisiones o se nos puede manipular como consumidores? Tienen trampa las ofertas? Qu? influye en que un producto nos parezca...
"A marvelous book... thought provoking and highly entertaining." --Jerome Groopman, New York Times bestselling author of How Doctors Think "An important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life."...