Predictable Winners: A Handbook for Developing, Forecasting, and Launching New Products and Services

by Ilya Trakhtenberg and Stuart E Jackson

A leading global consulting firm on how to achieve new product launch success rates far above industry averages.

New product launches are risky. But disciplined innovation practices lead to success rates well above industry benchmarks. Predictable Winners is a comprehensive handbook of best practices for improving the odds of success at every step of the innovation journey--from concept development through commercial launch...

• Format: Hardcover
• Language: English
• ISBN: 1503638855
• ISBN13: 9781503638853
• Release Date: March 2025
• Publisher: Stanford Business Books
• Length: 312 Pages