Precision Public Relations

by Ray Eldon Hiebert

Offering a mix of articles that show how the field can benefit from a serious and systematic study of human behaviour and human communication, this text is based on the assumption that public... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0801300452
• ISBN13: 9780801300455
• Release Date: January 1988
• Publisher: Longman Publishing Group
• Length: 96 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.8" x 6.4" x 9.2"

Customer Reviews

A good book that needs an updated edition.

I have used this book for advanced public relations courses (seniors and graduate students). I've always liked it, but it really needs to be updated. It has a 1988 publication date, but most of the chapters are actually journal articles from the 1970s and early 1980s. I would like to hear from the author and/or publisher concerning any plans they have to produce an updated edition.Randy Bobbitt Marshall University bobbitt@bgnet.bgsu.edu (until 7/1/99) bobbitt@marshall.edu (after 7/1/99)