Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers

by Jeff Zabin, Gresh Brebach, Philip Kotler, et al.

Book Overview

Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. This... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471467618
• ISBN13: 9780471467618
• Release Date: February 2004
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.0" x 6.0" x 9.3"

Customer Reviews

Solid work

What Zabin does best is to transform dry business material into organic, interesting prose. Well done again. Unlike many similar titles, this book surely won't bore you, and it may even inspire you...