Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

Book Overview

*NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER * Financial Times Best Business Books of 2016 *Inc.com's Best Sales and Marketing Book of 2016 The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful...

• Format: Hardcover
• Language: English
• ISBN: 1501109790
• ISBN13: 9781501109799
• Release Date: September 2016
• Publisher: Simon & Schuster
• Length: 432 Pages
• Weight: 1.43 lbs.
• Dimensions: 1.3" x 6.3" x 9.0"