Pre-Commerce: How Companies and Customers Are Transforming Business Together

by Bob Pearson and Dan Zehr

Ideas for leaders to engage directly with customers to shape their brand and marketplace success Since its debut E-commerce has been centered on the transaction, which represents less than one percent... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470928441
• ISBN13: 9780470928448
• Release Date: March 2011
• Publisher: Jossey-Bass
• Length: 310 Pages
• Weight: 1.14 lbs.
• Dimensions: 1.1" x 6.3" x 9.0"