Pragmatics of Persuasive Discourse in Spanish Television Advertising

by Karol J. Hardin

This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies pragmatic models to commercials for products and services from three countries--Chile, Spain, and the United States. She addresses the questions: (1) Which pragmatic devices occur most frequently? (2) How are these devices linguistically coded? (3) Are any differences evident between regional varieties of Spanish?...

• Format: Paperback
• Language: English
• ISBN: 1556711506
• ISBN13: 9781556711503
• Release Date: August 2001
• Publisher: Sil International, Global Publishing
• Length: 248 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"