The Practice of Market Research: An Introduction

by Yvonne McGivern

This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273717073
• ISBN13: 9780273717072
• Release Date: November 2008
• Publisher: FT Press
• Length: 548 Pages
• Weight: 2.45 lbs.