Practical Marketing Research: A Guidebook for Marketing Insights

by Chuck Chakrapani, Ken Deal, Jordan A Levitin

Practical Marketing Research is a guidebook for marketing research students and professionals. It aims to help you acquire the essential knowledge and skills needed to -Design marketing research projects-Analyze the results-Communicate the findingsUsing a highly structured, step-by methodology accompanied by numerous practical examples, this book will teach you how to employ the tools and techniques used by marketing research professionals today.Practical...

• Format: Paperback
• Language: English
• ISBN: 0920219799
• ISBN13: 9780920219799
• Release Date: September 2020
• Publisher: Https: //Www.Collectionscanada.Gc.Ca/Ciss-Ssc
• Length: 492 Pages
• Weight: 2.49 lbs.
• Dimensions: 1.0" x 8.5" x 11.0"