Practical Marketing for the Academic Library

by Kimberly Shotick and Stephanie Espinoza Villamor

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice.

In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable...

• Format: Paperback
• Language: English
• ISBN: 1440872228
• ISBN13: 9781440872228
• Release Date: May 2022
• Publisher: Libraries Unlimited
• Length: 158 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"
• Age Range: 7 to 17 years