PR Strategy and Application: Managing Influence

by W. Timothy Coombs and Sherry J. Holladay

Book Overview

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association Gives detailed treatment of how...

• Format: Paperback
• Language: English
• ISBN: 1405144084
• ISBN13: 9781405144087
• Release Date: August 2009
• Publisher: Wiley-Blackwell
• Length: 368 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.7" x 7.4" x 9.6"