PR and Communication in Local Government and Public Services

by John Brown, Wendy Moran, Pat Gaudin

Book Overview

In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'.

Full of expert advice,...

• Format: Paperback
• Language: English
• ISBN: 0749466162
• ISBN13: 9780749466169
• Release Date: July 2013
• Publisher: Kogan Page
• Length: 320 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"