Powerful Proposals: How to Give Your Business the Winning Edge

by Terry R. Bacon, David G. Pugh, Terry R. Bacon Ph.D.

Book Overview

How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in favor of customer-centered offers that highlight the tangible benefits your company offers. This powerful process offers tools...

• Format: Hardcover
• Language: English
• ISBN: 081447232X
• ISBN13: 9780814472323
• Release Date: January 2005
• Publisher: Amacom
• Length: 254 Pages
• Weight: 0.65 lbs.
• Dimensions: 1.1" x 6.3" x 9.4"
• Age Range: 17 years and up
• Grade Range: Grade 12 and higher

Customer Reviews

A great start

This book has a lot of good information. I like how it goes through the process of proposal writing. For seasoned sales people there is not much new, but for someone new to selling it will be a great resource.

Highly Recommended!

Writing a response to a Request for Proposal (RFP) may seem just like any other writing project, unless you know how technical and demanding the process can be. Successful proposals require a deliberate focused effort, especially when winning or losing a bid can mean corporate success or financial doom. Authors David G. Pugh and Terry R. Bacon do a solid job of presenting the challenges and processes involved in drafting winning proposals. They explain what happens before and after a proposal is submitted and even provide excerpts from winning proposals, timetables, review questions and team task assignments. The material is so solid that you'll wish for more war stories, but that omission does not detract from this valuable book. We highly recommend it and find it very useful for people and teams who want to write proposals that bring home the Bacon (and Pugh).