Power Up Your Profits: 31 Days to Better Selling

by Troy Waugh

Book Overview

Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction
This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering...

• Format: Hardcover
• Language: English
• ISBN: 0471651494
• ISBN13: 9780471651499
• Release Date: December 2004
• Publisher: Wiley
• Length: 368 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.2" x 6.3" x 9.2"

Customer Reviews

Great Book from a Rainmaker's Rainmaker

A great general and comprehensive book on marketing for CPAs. Troy Waugh is really "the rainmaker's rainmaker." He has great insight into practice development for professiona service firms, and this book touches all areas. This is a 'must read' for anyone interested in growing a CPA firm.