Power Sales Words: How to Write It, Say It and Sell It with Sizzle

by Vicky Oliver

Book Overview

In today's fast-paced market, copywriters have approximately three seconds to grab--and keep--a reader's attention. Power Sales Words is the only reference you need help write attention-grabbing and powerful headlines.

Whether you're an advertising copywriter, an account executive, marketing director, editor, publicist, salesperson, job hunter or entrepreneur, Power Sales Words will help you hook your target immediately.

Power...

• Format: Paperback
• Language: English
• ISBN: 140220650X
• ISBN13: 9781402206504
• Release Date: May 2006
• Publisher: Sourcebooks
• Length: 280 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.6" x 7.4" x 6.9"

Customer Reviews

Power-Packed and Handy!

This book is a contemporary Thesaurus and handbook for those who write advertising or promotional copy, or want to jazz up their delivery. Anyone new to this kind of writing or is thinking of getting into it will certainly appreciate having this book at their fingertips. Joyce Shafer Author of "I Don't Want to be Your Guru, but I Have Something to Say" and "How to Have What You REALLY Want."

Packed with useful information

Vicky Oliver's Power Sales Words is a valuable resource for professional and non-professional writers alike. Packed with useful synonyms and antonyms, creative phrases, do's and don'ts, instructive essays and more, Power Sales Words puts the words you need right at your fingertips. Whether you're brainstorming for ideas, searching for the perfect adjective or trying to punch up that closing paragraph, Power Sales Words can help. I keep it on my computer desk right next to the dictionary and thesaurus.

Great reference book - empowering language.

Great reference book. I design and write copy for websites and other media. I know I often have only seconds to grab a viewers attention and I have to "say it with sizzle" as quickly as possible. This book covers several different categories of writing and is an easy read. I use it in both the brainstorming and the refining process. Ms. Oliver's tips empower my language.

Makes Writing Fun

This book has superb advice on writing for anyone -- not just for those in sales and advertising. The author is very witty and provides a ton of specific words, phrases and ideas for jazzing up your writing. Get this book!

I got lucky

I found this book at my local book shop, stored in the wrong section, which means I wasn't really looking for anything of this sort at that moment. But as it deals with a field in which I am very involved, I started browsing the table of contents. This led to browsing the book itself, and I spent the next 25 minutes musing through some of the very hands-on lists and examples the author provides. This book made simple for me some things with which I had been struggling, and it led exactly in the direction my own vague instincts needed to go. It cleared up things I understood only vaguely about the technique of writng sales copy, and then led me a couple of steps further in a logical sequence, and finally it just took off and revealed in excellent details many points which, on my own, I might have started to approach in another couple of years of work! The book is so solid because it explains technical skills in a way that is thorough and well-organized, and although it's not one of those weigh-ten-pounds guides to a field, it still works as a reference, or almost a dictionary, for a very large number of useful ideas. I wanted to stay in the book store and browse until I'd read the whole thing, but I realized this was one I needed to take home with me. I've been using it for two months now and I really feel a little guilty that I didn't write this review sooner. I'd like to make up for that by giving an extra 'star', but five's the max. Oh well, it's not really a matter of putting little 'stars' on this one. Next time you're in a book-store you might want too see for yourself.