The techniques covered here will put you ahead of the pack at every phase of the sales process. We will not be talking about dry theories and scholarly analyses in Power Sales Presentations. This book... This description may be from another edition of this product.
Schiffmans' Presentations Book Helps Develop Winning Sales Presentations
Published by Thriftbooks.com User , 18 years ago
As with all of Stephan's books, this one is another "must get" for sales professionals. What I like best about this book is the step-by-step process that Schiffman teaches, as with all his various sales-related topics. Some sales books have "lots of good ideas but no process to follow". That's a major weakness. Schiffman outlines critical steps and "what types of things to say, when", in this well-written book. Good for both new and experienced sales reps, I recommend it. Nice work! Ken
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