Power Promoting: How to Market Your Business to the Top!

by Jeffrey Sussman

In this work, the author recounts some of his success stories, while describing power promoting techniques which should get big-time market exposure without large advertising and promotion budgets. It covers topics from getting started to writing high-impact press releases, sales letters, and telemarketing scripts.

• Format: Paperback
• Language: English
• ISBN: 0471142549
• ISBN13: 9780471142546
• Release Date: February 1997
• Publisher: Wiley
• Length: 240 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"

Customer Reviews

Excellent motivater

This book really helped get me excited about promoting my business. I have some excellent plans for the up coming year.

Increase Sales & Revenues

I have a small business that sells high quality consumer products. For awhile I thought that no one liked my products,then I learned that people just didn't know about my products. Power Promoting: How to Market Your Business to the Top taught me how to get my message out to consumers. Ever since I applied Sussman's techniques, I have dramatically inceased my sales and revenues.

how to be successful

I have a small business that was stagnating since 9/11. A friend suggested that I read Power Promoting. I implemented a number of the techniques in Mr. Sussman's book and within weeks things picked up - big time! This has been the most helpful marketing/PR business book that I have ever read. And I've read many of them. I enthusiastically recommend it.

the best book i've read for promoting one's business

This book has actually helped me to make my business more successful. I couldn't have done it without the help of Jeffrey Sussman and his book, Power Promoting! Everyone with a business should read it!

One-of-a-kind cookbook for small business PR

Jeffrey Sussman's book is an inspirational and motivational how-to directed at anyone who wants to promote their business. I have read many public relations and advertising books and have never come across one as specific and helpful for real-world small businesses, as this one. Contains specific case histories that you can relate to whether you have a one-person business or a much larger one.