Power of Bonding and Non-Western Soft Power Strategy in Iran: Comparing China and India's Engagement

by Md. Nazmul Islam

This book comparatively assesses the China and India's soft power strategy in Iran. By employing Joseph S. Nye's "Soft Power" theory and forming the new concept of "Power of Bonding", this book formulated China and India's soft power narratives and applied it through the empirical analysis in Iran. Based on this theory, this book seeks explanations for the question of "How China and India respectively, strategically and comparatively...

• Format: Hardcover
• Language: English
• ISBN: 3031198662
• ISBN13: 9783031198663
• Release Date: December 2022
• Publisher: Palgrave MacMillan
• Length: 356 Pages
• Weight: 1.34 lbs.
• Dimensions: 0.9" x 5.8" x 8.3"