Power Language Pa

by Jeffrey McQuain

Book Overview

Which techniques have empowered the language of Chaucer, Chief Joseph, and Groucho Marx? How can a writer engage readers with winning words and effective phrasing? What skills could make the spoken... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0395712556
• ISBN13: 9780395712559
• Release Date: January 1996
• Publisher: Mariner Books
• Length: 224 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 5.5" x 8.2"

Customer Reviews

Even Weavings

Sometimes less is more: POWER LANGUAGE aims for accuracy, honesty, impact, logic and strength. Familiarly short simple words in a short simple style start it up. Varied sentence lengths keep it going, with the shorter sentences making the most important information stand out; with a topic sentence, its support and conclusion making up a tightly powerful paragraph; and with the two strongest sentence positions for the most meaningful points being the first and last words. Too many opinions and statistics get in the way: speaking or writing, think of the listener or reader first; and make everything powerfully clear, simple and straightforward. Jeffrey McQuain's tightly woven style and text set business and other writing on course: his book has the answers to Jefferson D. Bates's WRITING WITH PRECISION, Peter Elbow's WRITING WITH POWER, Paul A. Eschholz's LANGUAGE AWARENESS, and Marcia Lerner's WRITING SMART.