Postmodern Consumer Research: The Study of Consumption as Text

by Morris B. Holbrook and Elizabeth C. Hirschman

Book Overview

The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena...

• Format: Paperback
• Language: English
• ISBN: 0803947437
• ISBN13: 9780803947436
• Release Date: July 1992
• Publisher: Sage Publications
• Length: 152 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.4" x 6.2" x 8.6"