The Magic of Things: Poster Collection 24

by Bettina Richter and Gerda Breuer

The sensual presence of everyday objects in Swiss product posters

The Magic of Things explores a former advertising strategy of Swiss product posters in which banal, everyday objects--butter, a sewing machine, or shoes--are presented as desirable objects enticing us to buy. Free from any further contextualization, the objects acquire a sensual presence and magical aura. The product poster had its heyday in Switzerland...

• Format: Paperback
• Language: English
• ISBN: 3037782587
• ISBN13: 9783037782583
• Release Date: October 2012
• Publisher: Lars Muller Publishers
• Length: 96 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.3" x 6.4" x 9.4"