Positioning Services in Competitive Markets

by Jochen Wirtz

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive...

• Format: Paperback
• Language: English
• ISBN: 1944659129
• ISBN13: 9781944659127
• Release Date: July 2017
• Publisher: Ws Professional
• Length: 50 Pages
• Weight: 0.18 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"