Positioning for Architecture and Design Firms

by Jack Reigle

An essential guide for a firm of any size to effectively position itself in the marketplace

For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required...

• Format: Hardcover
• Language: English
• ISBN: 0470472251
• ISBN13: 9780470472255
• Release Date: April 2011
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.8" x 6.1" x 9.3"