Popular Music as Promotion: Music and Branding in the Digital Age

by Leslie M. Meier

Book Overview

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges - and what is at stake for music makers and for culture.

Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer...

• Format: Hardcover
• Language: English
• ISBN: 0745692214
• ISBN13: 9780745692210
• Release Date: January 2017
• Publisher: Polity Press
• Length: 216 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 5.9" x 9.1"