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Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations? Popular author, consultant, and workshop leader... Read Full Overview

From the author of Tongue Fu! comes a unique and inspiring guide to jumpstart creativity and make ideas pop! A powerful tool for entrepreneurs, businesspeople, authors and anyone who wants to break out big, the Pop! process is a fun, fascinating, strategic approach for making... Read Full Overview