Pop Brands: Branding, Popular Music, and Young People

by Nicholas Carah

Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1433105659
• ISBN13: 9781433105654
• Release Date: April 2010
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 202 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 5.9" x 8.8"