Poor Richard's Internet Marketing and Promotions

by Tara Calishain and Peter Kent

Book Overview

The Internet provides a tremendous opportunity for reaching people around the world, for getting the word out about your products, services, ideas, and beliefs ... if you know what you're doing.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1930082002
• ISBN13: 9781930082007
• Release Date: January 2001
• Publisher: Top Floor Publishing
• Length: 400 Pages
• Weight: 1.48 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"

Customer Reviews

Best Web Marketing Book

I have bought and read several books on Web marketing. Poor Richard is the best. What I like the book is its street-smart practicality and simplicity. This is a do-it book at its best.

A great tool for small businesses!

As a writer myself (Quicken for Dummies and QuickBooks for Dummies) and a small business person and CPA, I think I appreciate more than most people the skill and craftmanship of a technology writer who knows how to make the complex simple, the tedious interesting, and the painstaking fun. Peter Kent is in that small group of writers who has this wonderful gift. Buy this book--you won't be sorry! BTW, I especially recommend this book to small business owners and managers who want to use the Internet as tool for boosting profits and gaining a competitive edge.

A superb resource for promoting your entity online.

It's about time! Peter Kent and Tara Calishain have managed to avoid the tremendous hype surrounding internet promotion, by providing a well-organized volume of solid information. They cover not only search engines and adverting, but lesser-known areas, such as awards, newsletters, discussion groups, press releases, and e-mail, among others. This book provides not only information, but a basis for developing your electronic marketing strategy. Buying this book is a must for anyone with a web site because it will pay for itself very quickly. Highly recommended!

An invaluable source of advice that has helped us...

We liked Poor Richard's Web Site very much and the latest book, Poor Richard's Internet Marketing and Promotions, is a brilliant companion. This is an invaluable source of practical marketing advice which has helped us achieve visitor growth rates of over thirty per cent per month