Polls, Pollsters, and Public Opinion: A Guide for Decision-Makers

by Clifford Young and Kathryn Ziemer

A vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and...

• Format: Hardcover
• Language: English
• ISBN: 1108479553
• ISBN13: 9781108479554
• Release Date: July 2024
• Publisher: Cambridge University Press
• Length: 200 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"