Polling Matters: Why Leaders Must Listen to the Wisdom of the People

by Frank Newport

Book Overview

Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0446530646
• Release Date: July 2004
• Publisher: Grand Central Publishing
• Length: 320 Pages
• Weight: 1.15 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"

Customer Reviews

Fascinating book

This is a fascinating book for me simply because the author nails so many aspects of polls, squarely on the head, especially those polls where the person being asked questions may be to uneducated, uninformed and is actually answering questions based on what they have heard about other poll results, thus a mob rule mentality. The methodology of how he does polls and how others do polls was intriguing. Alas I remember the adage opinion ... everyone has one.... but how was it formed and does it have real value? Having been polled on a few times I wondered how the questions were chosen and worried when answering them that there was a lot of grey area and few questions actually had a yes or no or one size fits all answer.