Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust

by Lance Porter and Laura Crosswell

Book Overview

This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

• Format: Paperback
• Language: English
• ISBN: 149855301X
• ISBN13: 9781498553018
• Release Date: September 2020
• Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
• Length: 186 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"