Political Rhetoric: A Presidential Briefing Book

by Mary E. Stuckey

Book Overview

Rhetoric is among the most important and least understood elements of presidential leadership. Presidents have always wielded rhetoric as one tool of governance-and that rhetoric was always intended to facilitate political ends, such as image building, persuasion of the mass public, and inter-branch government persuasion. But as mass media has grown and then fragmented, as the federal bureaucracy has continued to both expand and calcify, and as...

• Format: Paperback
• Language: English
• ISBN: 1412856132
• ISBN13: 9781412856133
• Release Date: August 2015
• Publisher: Routledge
• Length: 128 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.4" x 5.3" x 8.4"