Political Parties and Campaigning in Australia: Data, Digital and Field

by Glenn Kefford

Book Overview

Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters...

• Format: Paperback
• Language: English
• ISBN: 3030682366
• ISBN13: 9783030682361
• Release Date: February 2022
• Publisher: Palgrave MacMillan
• Length: 217 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"