Political Marketing:: Theoretical and Strategic Foundations

by Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

Book Overview

This is the first integrated theory-to-practice text on marketing's role in the political process. It

• Format: Paperback
• Language: English
• ISBN: 076562916X
• ISBN13: 9780765629166
• Release Date: May 2011
• Publisher: Routledge
• Length: 352 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"