Political Marketing: Strategic 'Campaign Culture'

by Kostas Gouliamos

Book Overview

A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider 'culture' as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead...

• Format: Paperback
• Language: English
• ISBN: 1138943053
• ISBN13: 9781138943056
• Release Date: August 2015
• Publisher: Routledge
• Length: 326 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"