Political Marketing Alchemy: The State of Opinion Research

by André Turcotte

Book Overview

Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, interest groups and politicians alike continue to rely heavily on them for guidance and strategic insights. The aim of this book is to examine the status of...

• Format: Paperback
• Language: English
• ISBN: 3030537153
• ISBN13: 9783030537159
• Release Date: August 2021
• Publisher: Palgrave Pivot
• Length: 101 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"