Political Conversion: Personal Transformation as Strategic Public Communication

by Don Waisanen

This book analyzes political conversion stories as a communication strategy aimed at winning the hearts and minds of the public. Through key cases, it charts the historical and contemporary uses of this strategy as a type of civil-religious persuasion in public discourse, evaluating its features and functions in politics.

• Format: Hardcover
• Language: English
• ISBN: 1498575722
• ISBN13: 9781498575720
• Release Date: April 2018
• Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
• Length: 256 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"