Hired to Fight, Hired to Win

by Dennis W. Johnson

Book Overview

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all...

• Format: Hardcover
• Language: English
• ISBN: 1138786357
• ISBN13: 9781138786356
• Release Date: July 2015
• Publisher: Routledge
• Length: 310 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 6.2" x 9.1"