Political Communication in Direct Democratic Campaigns: Enlightening or Manipulating?

by Hanspeter Kriesi

Book Overview

Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.

• Format: Paperback
• Language: English
• ISBN: 1349338761
• ISBN13: 9781349338764
• Release Date: January 2012
• Publisher: Palgrave MacMillan
• Length: 265 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"