Political Communication in American Campaigns

by Joseph S. Tuman

Book Overview

Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric.

Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media (e.g., print and broadcast ads; the Internet; etc.). Case studies of...

• Format: Paperback
• Language: English
• ISBN: 1412909457
• ISBN13: 9781412909457
• Release Date: October 2007
• Publisher: Sage Publications, Inc
• Length: 304 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.2" x 8.9"