Political Campaigns and Political Advertising: A Media Literacy Guide

by Frank W. Baker and Frank W. Baker

Book Overview

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories...

• Format: Hardcover
• Language: English
• ISBN: 0313347557
• ISBN13: 9780313347559
• Release Date: June 2009
• Publisher: Greenwood
• Length: 224 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"