Political Campaigning in the U.S.: Managing the Chaos

by David A Jones and David A. Jones

Book Overview

Political Campaigning in the U.S.: Managing the Chaos provides students with the latest insights into modern election campaign practices. It is premised on the idea that all Americans should understand how campaigns operate--how they collect information about voters, how they attempt to change what voters think about the candidates, and how they encourage voters to act in certain ways.

An electoral campaign is a chaotic, short-term operation...

• Format: Paperback
• Language: English
• ISBN: 1538115190
• ISBN13: 9781538115190
• Release Date: February 2020
• Publisher: Rowman & Littlefield Publishers
• Length: 256 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.4" x 5.9" x 8.9"