Political Campaigning in Referendums: Framing the Referendum Issue

by Claes H. de Vreese and Holli A. Semetko

Book Overview

This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future...

• Format: Paperback
• Language: English
• ISBN: 0415411327
• ISBN13: 9780415411325
• Release Date: May 2006
• Publisher: Routledge
• Length: 240 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"