Political Campaign Communication: Principles and Practices

by Robert E. Denton Jr., Robert V. Friedenberg, Judith S. Trent

Book Overview

The eighth edition of Political Campaign Communication: Principles and Practices provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors: -incorporate examples from all levels--local, statewide, and national--to illustrate the communicative choices confronted in contemporary political campaigns, -discuss all aspects of campaign communication, from buttons...

• Format: Paperback
• Language: English
• ISBN: 1442243341
• ISBN13: 9781442243347
• Release Date: November 2015
• Publisher: Rowman & Littlefield Publishers
• Length: 384 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.6" x 6.9" x 9.9"
• Grade Range: Postsecondary

Customer Reviews

Understanding political campaigns

This book is an excellent starting place for those people who are interested in politcs and who want to understand how important campaigning is. I read this book for a class at California State University, Fresno. I found it to be very helpful in the class as well as outside the classroom. I highly recommend this book.