Political Advertising in Western Democracies: Parties and Candidates on Television

by Lynda Lee Kaid and Christina Holtz-Bacha

Book Overview

In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies.

The various...

• Format: Paperback
• Language: English
• ISBN: 0803953526
• ISBN13: 9780803953529
• Release Date: December 1994
• Publisher: Sage Publications, Inc
• Length: 248 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"