Political Advertising in Western Democracies: Parties and Candidates on Television

by Lynda Lee Kaid and Christina Holtz-Bacha

Book Overview

An interesting study about political advertising on TV.... The material in the book can work as a good guide for both the Ministry of information and Broadcasting (including Doordarshan bosses) and major political parties while preparing to use TV as an effective medium for the next election campaign. --The Hindustan Times "This invaluable work significantly advances the cross-national, comparative study of political advertising broadly defined. In...

• Format: Hardcover
• Language: English
• ISBN: 0803953518
• ISBN13: 9780803953512
• Release Date: December 1994
• Publisher: Sage Publications, Inc
• Length: 248 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 5.0" x 8.0"